the aesthetics of everyday

from analog imperfections

Aesthetics – the source of pleasure to the senses or the imagination.
Where do we experience it in our daily routine? How do we define our own one?

Analog imperfections is a Vevey based brand which creates clothing for women through an architecture based designing process: garments with strong geometrical elements to present the symbiosis of body and fabric.

Designed aesthetics have an idea with a structure behind. A structure created with only a few well-chosen and well-combined elements. That is our manifesto.

where we are

NOVEMBER 2022     ///     CONFERENCE

about the  “architecture of clothing”  the heart of analog imperfections

  • what do architecture and fashion, garment creation have in common?
  • the similarities between building design and a collection design
  • how Aworks, creates and produces

the presentation takes place at  la clé de voûte – Lausanne, CH

from AUGUST 2022     ///     STORE

Ai at  Les Gens – Boutique, Lausanne, CH
the association of Les Gens was created with the purpose of presenting the work of local creators

JULY-AUGUST 2022     ///     POP UP

at  Project M – mit Liebe Handgemacht – Boutique, Brig, CH
M for Marlene Lengen creates baby clothes in her atelier-boutique and she proposes a collection of handmade bags, pouches and accessoires

from JULY 2022     ///     

launch of Ai website and online boutique

MARCH-MAY 2022     ///     POP UP

at  Etincelles et Créations – Boutique Concept Store, Chexbres, CH

MARCH 2022     ///     COLLABORATION

with the Hungarian jewellery maker, Garka jewelry to create accessories for our napsugár skirt and holdsugár blouse using the remaining fabric from manufacture

MARCH 2022     ///     COMPETITION

Ai takes part in the submission call for Tauko magazine, an independent print for sewists, fashion and culture lovers with headquarters in Helsinki and Berlin
our proposal “an artist’s coat” was accepted and will be published in issue n°6 in 2023

MARCH 2022     ///    

launch of the Ai instagram account

JAN-FEB 2022     ///     NEW

creation of the Colombina wears triangles dress

NOV-DEC 2021     ///

developing the business plan for Ai

AUG 2021     ///     POP UP

at the local market for the initiation of Ai, Vevey, CH

APR-MAY 2021     ///     NEW

creation of holdsugár blouse and napsugár skirt

2021     ///

foundation of the brand   a n a l o g   i m p e r f e c t i o n s

2019-2020     ///     

Hédi takes part in a programme called French tailoring – pattern making and draping at Modart International Budapest, in a partner institution of a Parisian fashion school

2019     ///     

Magdalena attends training classes in pattern making organized by the French brand
I am patterns

the aesthetics of everyday

from analog imperfections

Aesthetics – the source of pleasure to the senses or the imagination.
Where do we experience it in our daily routine? How do we define our own one?

Analog imperfections is a Vevey based brand which creates clothing for women through an architecture based designing process: garments with strong geometrical elements to present the symbiosis of body and fabric.

Designed aesthetics have an idea with a structure behind. A structure created with only a few well-chosen and well-combined elements. That is our manifesto.

where we are

NOVEMBER 2022     ///     CONFERENCE

about the  “architecture of clothing”  the heart of analog imperfections

  • what do architecture and fashion, garment creation have in common?
  • the similarities between building design and a collection design
  • how Aworks, creates and produces

the presentation takes place at  la clé de voûte – Lausanne, CH

from AUGUST 2022     ///     STORE
Ai at  Les Gens – Boutique, Lausanne, CH
the association of Les Gens was created with the purpose of presenting the work of local creators

JULY-AUGUST 2022     ///     POP UP
at  Project M – mit Liebe Handgemacht – Boutique, Brig, CH
M for Marlene Lengen creates baby clothes in her atelier-boutique and she proposes a collection of handmade bags, pouches and accessoires

from JULY 2022     ///
launch of Ai website and online boutique

MARCH-MAY 2022     ///     POP UP
at  Etincelles et Créations – Boutique Concept Store, Chexbres, CH

MARCH 2022     ///     COLLABORATION
with the Hungarian jewellery maker, Garka jewelry to create accessories for our napsugár skirt and holdsugár blouse using the remaining fabric from manufacture

MARCH 2022     ///     COMPETITION
Ai takes part in the submission call for Tauko magazine, an independent print for sewists, fashion and culture lovers with headquarters in Helsinki and Berlin
our proposal “an artist’s coat” was accepted and will be published in issue n°6 in 2023

MARCH 2022     ///
launch of the Ai instagram account

JAN-FEB 2022     ///     NEW
creation of the Colombina wears triangles dress

NOV-DEC 2021     ///
developing the business plan for Ai

AUG 2021     ///     POP UP
at the local market for the initiation of Ai, Vevey, CH

APR-MAY 2021     ///     NEW
creation of holdsugár blouse and napsugár skirt

2021     ///
foundation of the brand   
a n a l o g   i m p e r f e c t i o n s

2019-2020     ///
Hédi takes part in a programme called French tailoring – pattern making and draping at Modart International Budapest

2019     ///
Magdalena attends training classes in pattern making organized by the French brand I am patterns