the aesthetics of everyday
from analog imperfections
Aesthetics – the source of pleasure to the senses or the imagination.
Where do we experience it in our daily routine? How do we define our own one?
Analog imperfections is a Vevey based brand which creates clothing for women through an architecture based designing process: garments with strong geometrical elements to present the symbiosis of body and fabric.
Designed aesthetics have an idea with a structure behind. A structure created with only a few well-chosen and well-combined elements. That is our manifesto.
where we are
from JAN 2023 /// EDUCATION
Hedvig Rivo is teaching how to create fashion tech pack at Ecole Canvas – Lausanne, CH
JAN 2023 ///
a guide to analog imperfections – publication of the first Ai lookbook
JAN 2023 /// PRESS
ARTIST coat is published in the Tauko magazine issue no.6
DEC 2022 /// NEW
accessories from upcycled fabrics triplet on the top & chic and sage
in collaboration with garka jewelry
NOVEMBER 2022 /// CONFERENCE
about the “architecture of clothing” the heart of analog imperfections
- what do architecture and fashion, garment creation have in common?
- the similarities between building design and a collection design
- how Ai works, creates and produces
the presentation takes place at la clé de voûte – Lausanne, CH
from NOVEMBER 2022 /// STORE
Ai at handlig – Boutique, Bern, CH
a store for responsible consumption culture and Anina Kaufmann’s atelier.
A place to showcase the handwork of local artisans.
from NOVEMBER 2022 /// STORE
Ai at Bel Univers – Concept store, Vevey, CH
a boutique dedicated to Swiss artists and artisans founded by an interior architect, Delphine Vetterli.
AUGUST-DECEMBER 2022 /// POP-UP
Ai at Les Gens – Boutique, Lausanne, CH
the association of Les Gens was created with the purpose of presenting the work of local creators
AUGUST 2022 /// NEW
creation of the dancing sea and the vertical water mirror blouses
JULY-AUGUST 2022 /// POP-UP
at Project M – mit Liebe Handgemacht – Boutique, Brig, CH
M for Marlene Lengen creates baby clothes in her atelier-boutique and she proposes a collection of handmade bags, pouches and accessoires
from JULY 2022 ///
launch of Ai website and online boutique
JUIN 2022 /// NEW
accessories from upcycled fabrics confetti at the garden party & dragées without chocolate in collaboration with garka jewelry
MARCH-MAY 2022 /// POP-UP
at Etincelles et Créations – Boutique Concept Store, Chexbres, CH
MARCH 2022 /// COLLABORATION
with the Hungarian jewellery maker, Garka jewelry to create accessories for our napsugár skirt and holdsugár blouse using the remaining fabric from manufacture
MARCH 2022 /// COMPETITION
Ai takes part in the submission call for Tauko magazine, an independent print for sewists, fashion and culture lovers with headquarters in Helsinki and Berlin
our proposal “an artist’s coat” was accepted and will be published in issue n°6 in 2023
JAN-FEB 2022 /// NEW
creation of the Colombina wears triangles dress
NOV-DEC 2021 ///
developing the business plan for Ai
AUG 2021 /// POP-UP
at the local market for the initiation of Ai, Vevey, CH
2021 ///
foundation of the brand a n a l o g i m p e r f e c t i o n s
2019-2020 ///
Hédi takes part in a programme called French tailoring – pattern making and draping at Modart International Budapest, in a partner institution of a Parisian fashion school
2019 ///
Magdalena attends training classes in pattern making organized by the French brand
I am patterns
the aesthetics of everyday
from analog imperfections
Aesthetics – the source of pleasure to the senses or the imagination.
Where do we experience it in our daily routine? How do we define our own one?
Analog imperfections is a Vevey based brand which creates clothing for women through an architecture based designing process: garments with strong geometrical elements to present the symbiosis of body and fabric.
Designed aesthetics have an idea with a structure behind. A structure created with only a few well-chosen and well-combined elements. That is our manifesto.
where we are
from JAN 2023 /// EDUCATION
Hedvig Rivo is teaching how to create fashion tech pack at Ecole Canvas – Lausanne, CH
JAN 2023 ///
a guide to analog imperfections – publication of the first Ai lookbook
JAN 2023 /// PRESS
ARTIST coat is published in the Tauko magazine issue no.6
DEC 2022 /// NEW
accessories from upcycled fabrics triplet on the top & chic and sage in collaboration with garka jewelry
NOVEMBER 2022 /// CONFERENCE
about the “architecture of clothing” the heart of analog imperfections
- what do architecture and fashion, garment creation have in common?
- the similarities between building design and a collection design
- how Ai works, creates and produces
the presentation takes place at la clé de voûte – Lausanne, CH
from NOVEMBER 2022 /// STORE
Ai at handlig – Boutique, Bern, CH
a store for responsible consumption culture and Anina Kaufmann’s atelier.
A place to showcase the handwork of local artisans.
from NOVEMBER 2022 /// STORE
Ai at Bel Univers – Concept store, Vevey, CH
a boutique dedicated to Swiss artists and artisans founded by an interior architect, Delphine Vetterli.
AUGUST-DECEMBER 2022 /// POP-UP
Ai at Les Gens – Boutique, Lausanne, CH
the association of Les Gens was created with the purpose of presenting the work of local creators
AUGUST 2022 /// NEW
creation of the dancing sea and the vertical water mirror blouses
JULY-AUGUST 2022 /// POP-UP
at Project M – mit Liebe Handgemacht – Boutique, Brig, CH
M for Marlene Lengen creates baby clothes in her atelier-boutique and she proposes a collection of handmade bags, pouches and accessoires
from JULY 2022 ///
launch of Ai website and online boutique
JUIN 2022 /// NEW
accessories from upcycled fabrics confetti at the garden party & dragées without chocolate in collaboration with garka jewelry
MARCH-MAY 2022 /// POP-UP
at Etincelles et Créations – Boutique Concept Store, Chexbres, CH
MARCH 2022 /// COLLABORATION
with the Hungarian jewellery maker, Garka jewelry to create accessories for our napsugár skirt and holdsugár blouse using the remaining fabric from manufacture
MARCH 2022 /// COMPETITION
Ai takes part in the submission call for Tauko magazine, an independent print for sewists, fashion and culture lovers with headquarters in Helsinki and Berlin
our proposal “an artist’s coat” was accepted and will be published in issue n°6 in 2023
JAN-FEB 2022 /// NEW
creation of the Colombina wears triangles dress
NOV-DEC 2021 ///
developing the business plan for Ai
AUG 2021 /// POP-UP
at the local market for the initiation of Ai, Vevey, CH
2021 ///
foundation of the brand
a n a l o g i m p e r f e c t i o n s
2019-2020 ///
Hédi takes part in a programme called French tailoring – pattern making and draping at Modart International Budapest
2019 ///
Magdalena attends training classes in pattern making organized by the French brand I am patterns